Building Your Personal Brand A Conversation with Beverly Beal | @LifeInBeverlyHeels
When you scroll through Beverly Beal’s (@lifesinbeverlyheels) website and Instagram, several things will probably go through your mind. One, you probably think something like “Dang. She’s fly.” Then you’ll probably read her bio and go, “Wait, she’s a lawyer, and has other businesses?” Then your final question would be something along the lines of “how does she do all of this, and stay fabulous?”
If you didn’t think these things, I’m honestly not sure how because Beverly is a one fly woman. An attorney by day, and influencer/entrepreneur by night, Ms. Beal is forever on the go. The fact that she used her blog to not only find her own voice (we both shared the commonality of struggling with “only child syndrome) is a lesson anyone can benefit from. At times, it takes forcing ourselves out of our comfort zones to really blossom into our best selves.
Since a lot of us aspire to develop ourselves into professionals, entrepreneurs and put together women, we thought it would have helped to pick Beverly’s brain about how she is able to manage her personal brand, business ventures, and professional career.
DC: What inspired you to start "Life in Beverly Heels”?
It started as just an outlet for me; I was finishing up with law school and my stress was at an all-time high. Fashion has always been a stress reliever for me, so starting a fashion blog was a no brainer. I never in a million years would have thought it [would] become a platform for me.
Once you determined that this is what you wanted to do, what were your first steps to creating your brand?
I believe your personality and reputation should be determined well before you even think about starting a brand. Your personality is where people will start when getting to know your brand. I [already had] the reputation of always loving fashion, so I didn't have a hard time with getting people familiar with my brand since I always presented myself in that aspect.
As a follow-up to the last question, how much planning did you put into developing your brand? Was it costly?
Creating my brand didn't take too much planning for me. It was getting people to buy into my brand that was difficult. Being known for fashion wasn't enough to get people to become a consumer. That took more time than anything (not necessarily money). I had to give the relationship between myself and my audience time to grow so that they trusted me enough to buy whatever I decided to [promote].
How did you discover your "niche" and voice with your personal brand?
Honestly, I didn't find it on my own. Once I started to create a name for myself, I knew what my plan was. But like most plans, they don't always go the way you thought they would. My audience discovered my niche. Once you get a feel for what they like, and what they like from you, it helps you decide what your purpose is.
Do you believe your brand/voice as a lawyer, business woman, and your blog should be fluid? Or have you learned to keep all your ventures separate?
In some instances, I keep them separate. It depends on the topic and the client. Out of all my ventures, I keep being an attorney separate. Approaching me as an attorney, as opposed to a business owner or blogger, would be a completely different situation and approach.
As a business woman, entrepreneur, and influence, how do you manage it all?
That’s a very good question, on one hand, I’ve managed working full time and running three (3) businesses. On the other hand, I had to make a lot of sacrifices. Like cutting down on my social life, missing holidays and events, and even losing friends. It is, unfortunately, a part of my journey. I’ve gotten better managing everything, but some things always fall through the cracks.
What's your thought process when you decide what/what not to post on social media? How do you make this distinction?
To help manage all my social media platforms, I try to plan. I plan posts for the entire month. I have Twitter, Facebook, Instagram, and Pinterest for all three (3) of my businesses. On these platforms, I stay as positive as possible, thinking of things I would like to see or hear more often. My goal is to always inspire.
What are some mistakes you made when starting "Life in Beverly Heels"? What would you have done differently?
Budgeting! I don’t think people realize how expensive blogging can be. A huge mistake I made in the beginning. I loved what I had started, and didn't want to give up because I didn’t budget properly. So, I had to figure out how to make money from my blog quickly.
How has investing in your personal brand impacted your life - professionally and personally?
It has impacted my life deeply. When you have a business, maintaining your brand is very important. Your audience becomes your consumer. Your brand should make them feel secure with supporting your business. My brand has also made an impact on me personally because it has forced me to open. Many people don't know I am an only child (I'm super sensitive and shy lol). But while creating my blog and brand I had to connect with new people and tell them about yourself. The impact so far has been nothing but positive.
What advice would you share with a young woman struggling to find/determine her "personal brand"?
Be yourself. I know plenty of people say there are far too many bloggers already, but I think we are all unique. No matter how similar our posts are, if we dress the same, or even have the same audience, at the end of the day you are you and other bloggers are them. No one can be a better you than you, I think that humility, mixed with just enough confidence, is what will set your style apart.