3 Ways to Turn Your Experience into Your Expertise
3 ways to Turn Your Experience into Your Expertise
By Tori Glade
For many of us, life is our greatest teacher. We learn from our lessons, rewards, affirmations, confirmations, and others. All of the experiences we have learned create the women that we are today.
When it comes to showcasing your knowledge in a certain area, you can turn life’s lessons into ways you develop a strong sense of how successful you can be in a certain area. For instance, there are some experiences in life, such as running a business, where the knowledge and success you’ve learned on your own could be just as valuable as obtaining an MBA degree.
Here are the top 3 ways to turn your experience into your area of expertise:
1. Start telling your story.
Whenever you reach a higher level of achievement, such as excelling professionally or starting a successful business, people are going to connect most with your “why” behind your motivation. As an entrepreneur or someone making a change in the community, your story is how people can feel your energy, see your vision, and create an authentic connection with your service or product.
Here are some questions to consider when crafting your story. What were you doing before you became an expert in your field? Who motivated you to become an expert in your field (or start a business)? What need did you find for this ___ (ex. service, product, information)?
A big part of your story will be sharing the lessons you learned along the way. Overcoming obstacles is something that every successful person has learned to mastered. Obstacles can range from having multiple organizations tell you “No,” to collaborating with the wrong people, to having a rough time scaling your business –it’s whatever got in your way of achieving your goal.
When people hear you get passed these roadblocks and come out on the other side of tunnel even stronger, your story seems more authentic and relatable to people who have persevered no matter what they were faced with.
2. Create content to keep existing and future customers engaged.
In today’s age, there is no limit in the accessibility and convenience of creating content on multiple platforms. For example, if you want to become a food blogger, you can create a blogging site or blog for other sites about new recipes. Or if you want to show someone how to cook, you could create a YouTube video and upload pictures to Pinterest. You could also host a small local event and show people what you learned via a PowerPoint at a library or another shared-space venue. The more ways you share information, the more people will flock to you as the go-to person in that industry.
The most common ways of creating content are blogging, vlogging, writing books, and speaking engagements.
3. Attend networking events in your field or area of expertise.
A networking event is the ultimate place where you can go and proudly answer the question, “So what do you do?” This is also a good place to express your mission, your values and your motivation (aka story) behind how you got started.
Networking events can help you connect with like-minded people. Reaching out to other people who have the same career goals in mind creates more opportunities for connecting and expanding. It’s nice to be able to share your experience with friends and family, but eventually, you’ll find the impact in sharing what you to know to people who are in the field and people who seek to learn from you (or buy your product).